News

Toy Factory Campaign Amps Up Its Efforts: Live Concert to Benefit Ronald McDonald House
Posted on November 21,2011
St. John’s, NL, November 21, 2011 – They’ve created online auctions, promoted live auctions, and even utilized the Santa Claus Parade to raise money for charities in need at Christmas time. This year, The Idea Factory is going even bigger. They’re turning their traditional fundraising efforts into an unforgettable one-night event: Toy Factory LIVE - a three act live show and auction at Club One on Friday, December 9. Ch...
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Ronald McDonald House to Benefit from 2010 Toy Factory Campaign
Posted on November 26,2010
St. John’s, NL - The province’s first Ronald McDonald House will be the beneficiary of The Idea Factory’s Annual Toy Factory fundraising campaign. Chief Idea Officer Kevin Casey made the announcement today while also unveiling plans for an online auction. After raising over $90,000 in toy and monetary donations over the past two years for the Single Parents Association of Newfoundland and Labrador, Casey said the company decide...
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Student T-Shirt Design Contest Launched in Preparation for Toy Factory 2010
Posted on November 1,2010

November 1, 2010 - St. John’s, NL- In preparation for this year’s upcoming Toy Factory Campaign, local marketing and communications firm The Idea Factory, is asking students to get involved through a t-shirt design contest, the company announced today.

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Toy Factory Wins Big at St. John’s Board of Trade Business Excellence Awards
Posted on December 2,2009
St. John’s, NL - The Idea Factory received the St. John’s Board of Trade Business Excellence Award last night in an unexpected turn of events. Happy just to be nominated and in the prestigious company of organizations like Provincial Aerospace and Johnson Inc, The Idea Factory became the first marketing firm to receive the accolade. Company founders Kevin Casey and Ed Roche credit teammates and clients alike for dreaming big, taking c...
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The Idea Factory Launches 2nd Toy Factory Campaign; Elves Set Out to Help 215 Families in 15 Days
Posted on December 1,2009
St. John’s, NL - St. John’s based marketing and communications firm The Idea Factory is transforming into a Toy Factory again this holiday season, in support of the Single Parents Association of Newfoundland (SPAN). To kick-start the initiative, The Idea Factory today announced a $5,000 donation and proceeds from its annual Idea Factory charity auction. The elves also issued a challenge to corporations to help meet the needs of 215 fa...
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