St. John’s, NL - St. John’s based marketing and communications firm The Idea Factory is transforming into a Toy Factory again this holiday season, in support of the Single Parents Association of Newfoundland (SPAN). To kick-start the initiative, The Idea Factory today announced a $5,000 donation and proceeds from its annual Idea Factory charity auction. The elves also issued a challenge to corporations to help meet the needs of 215 families in 15 days.