The Toy Factory represents the spirit of imagination and possibility. It’s about making a bunch of busy adults stop for a minute and feel like kids again. It’s about doing our part to ensure every kid gets to feel the magic of Christmas morning.
Since its launch in 2008, The Toy Factory has made Christmas dreams come true for hundreds of families. By raising over $125,000 and 2,500 lbs in toys, The Idea Factory and friends like you have made the magic happen through contributions to Ronald McDonald House Newfoundland and Labrador, Single Parent Association and the VOCM Happy Tree. We've done the online auction, the live auction, and the Santa Claus Parade. But this year, we want to go bigger. We're looking to shake this place up. We want to change from our traditional fundraising efforts, to a one-night high-impact unforgettable show!
The Toy Factory, embodying the values on which The Idea Factory was created, reminds us that we should never be too busy to create, too complacent to question, or too distracted to give.
In 2009, the St. John’s Board of Trade Award for Community Service was awarded to The Idea Factory for the contributions of The Toy Factory.